If brand is the sum total of what your company means to your customer, Integrated Marketing Communications is the way to effectively communicate your brand to all segments of your audience. By maintaining a distinct and clear focus throughout all your communications, your customers receive a consistent message. From your logo to your website, from broadcast advertising to direct mail, every contact with your customer portrays a clear and consistent message about your company, business, or product.
Integrated Communications is what we do. We develop designs, collateral and advertising that position your business or institution in the minds of your client across all media. We provide brand development and consulting, marketing planning, electronic media design and construction, and print and broadcast advertising. Our unique combination of disciplines lets us see the big picture. And only when you see the big picture are you ready to paint it.
Marketing Strategy
It’s not enough to know you can communicate, you also need to know which ones to choose. For any communications program, there are both possibilities and opportunities. Possibilities are the options that every company entertains in the marketing of their products or services. Opportunities are only those possibilities that offer real potential for significant return on investment, given the particular situation of environment, resources and timing.
To distinguish between the two, Dale Vermeer Design creates marketing strategies that evolve from a thorough understanding of your brand and your customer. We create a program of communications that tells the story of your brand, directing marketing resources to the areas that provide the best results, and making sure that each communication reinforces all others with a consistent message and tone.